One of the primary advantage of video content is that it lasts longer than content written. Which is why many digital marketing agencies and business owners have turned to animation. For example, if you make a custom animated video to advertise your product or explain your service, then statistics prove that a watcher is likely to retain that information. Considering users are more attracted to video content on social media these days, it also adds to the benefit that animations are more likely to be passed on compared to written content. Did you find this useful?