One of the first things that you need in a content strategy is the understanding of your audience. So, how do you go about studying your ideal customer? The answer lies in studying the demographics that fall into your brand’s ideal list of people. So, an expert at top 10 Wikipedia page editors says that you need to make sure you get the demographics right, including age, hobbies, occupation as well as online behaviours. This will help you understand the type of content you should be creating for them. Did you find this useful?