According to the experts cliches are the most dangerous thing for the content, they can destroy you content and make it valueless. Therefore, you need to be very careful especially when you make a Wikipedia page for your business. As a business page, it needs the most original and no repetitive content. However, according to various experts, writing web content also requires keeping a firm hold on your tone, while keeping facts and fictions in their rightful places. Do you agree with it?